Educational Video Content

I led the launch of a Learning Management System (LMS) from the ground up, including assembling a team to create and produce educational video content.

The process began with script development, written collaboratively by a content writer and key stakeholders, including VoltServer CEO Steve Eaves. I then worked closely with a videographer to bring the vision to life, developing a detailed storyboard and coordinating a two-day production at corporate headquarters. Filming on-site allowed us to showcase the company’s essence, product applications, and essential b-roll footage.

Once the video was finalized, I developed a comprehensive marketing plan to launch both the video content and the LMS platform. Using a multi-channel approach—including social media, newsletters, and email campaigns—I successfully drove sign-ups for the inaugural course. Education is a key initiative at the company, as its innovative technology requires significant customer education throughout the sales cycle.