Lead Magnet Email Campaign

This email campaign reached 6,000 recipients and delivered results that outperformed standard B2B email benchmarks across all key metrics.

Open Rate: 27% — strong engagement, slightly above the typical 20–25% industry average.

Click-to-Open Rate: 14.45% — healthy, indicating content relevance and strong audience interest.

Total Click-Through Rate: 13% — significantly higher than the B2B benchmark of 2–5%, showing clear message resonance.

Conversions: 122 total downloads, representing a 2% overall conversion rate (7.5% of openers and 52% of clickers).

These results demonstrate that the campaign successfully moved recipients through the engagement funnel—from open to action—with particularly strong post-click conversion efficiency, confirming that the call-to-action experience are performing effectively.