Product Launch

I led the market launch of Tetra, the company’s first Class 4 product, implementing a strategic approach with the following key deliverables:

1. Pre-Launch Preparation
- Defined key value propositions, features, and benefits.
- Worked with marketing agency to create a dedicated landing page, optimized placement in top navigation, and featured Tetra on the homepage with UL logo placement for credibility.

2. Market Awareness + Announcement
- Published a press release via PR Newswire which generated 3K+ impressions, LinkedIn (3K+ impressions, 600 engagements), and email campaigns (7K+ recipients).
- Featured in the company’s monthly newsletter (7K+ recipients) to reinforce awareness.

3. Demand Generation + Engagement
- Hosted a webinar on the same week of the product launch
- Worked with outside vendor to host the webinar, where they developed a registration page and executed a multi-channel promotion strategy.
- The webinar achieved 790 registrations, 371 live attendees, and 50+ audience questions, demonstrating strong interest.
- Post-event engagement through on-demand content on the website and YouTube, with follow-up emails sent to attendees.

4. Video + Content Marketing
- Worked with marketing agency to develop a product video to highlight Tetra’s features, benefits, and use cases, promoted across multiple channels.
- Published thought leadership pieces, including an article on the evolution of FMP and a webinar recap, aligning with market and customer interests.

5. Post-Launch
- Continual engagement with prospects through email campaigns and social media posts around Tetra.
- Leveraging multiple platforms to reinforce awareness and drive adoption.

The Tetra launch generated strong engagement across all channels, validating market demand. Ongoing efforts have maintained that momentum and have further established Tetra’s presence in the industry.