Strategic Marketing Plans

I specialize in developing strategic marketing plans that provide a clear roadmap for business growth.

I worked with Occidental Roofing in Arizona, a company looking to expand its marketing efforts. The extensive and detailed plan included an executive summary, industry and market analysis, internal stakeholder and customer analysis, target market segmentation, buyer personas, brand strategy, positioning and messaging, marketing objectives, and key recommendations.

By aligning their marketing strategy with business goals, we created a solid foundation for long-term success.