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Video Campaigns
Project type
Video Campaign Series to Expand into New Markets
Date
2023-2025
Video campaigns are a powerful way to deliver a message creatively and concisely.
In this example, I collaborated with my marketing agency to develop a series of video campaigns distributed across multiple channels, including social media, the company website, newsletters, and as a sales tool for follow-ups with prospects.
The process begins with script development, typically handled by an external writing consultant. Once the script is reviewed and approved internally, it moves into production. Simultaneously, a marketing campaign is created to support the video's launch and promotion. This video campaign series has been instrumental in effectively communicating VoltServer’s expansion into new markets.
